Cameron Wells | 2013 May
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May 2013

As a leading B2B marketing and PR agency, we at Cameron Wells have been quick to embrace online and social media but like all agencies, we are left scratching our heads about how to evaluate it. It used to be that AVEs (Advertising Value Equivalents) were...

Sir Alex Ferguson's retirement has dominated the headlines this week much like any activity the Manchester United manager has indulged in over the past 27 years. When the prickly Scot talks, the press listens. Yet when the press talks, they don't tend to get a slightly...