Cameron Wells | About us
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ABOUT US

WHO WE ARE

At Cameron Wells, we specialise in business-to-business PR and marketing – and nothing else.

We don’t have a B2B division, a B2B team or a B2B leaning. We are B2B.

Our consultants have worked for some of the biggest brands and largest PR agencies in the UK, so we can offer clients the very best of big agency, senior expertise, at small agency prices.

With both ex-journalists and digital marketing specialists on our team, we’re business communications experts not just agency people.

From our office in Manchester, we have an enviable track record in business-to-business public relations and marketing strategy on a national and international basis and often become a virtual marketing department for our clients.

We offer wide-ranging experience across a broad diversity of sectors from insurance to legal services, manufacturing to employee healthcare, software to property development, architecture to vehicle tracking and satellite navigation.

If your business needs media relations and media training, direct marketing, e-marketing, lead nurturing, content marketing, website development and promotion, social media and design then you’re in the right place.

Our integrated B2B PR and marketing campaigns have also won us several awards from the Financial Services Forum, B2B Marketing Magazine, Fresh PR, the CIPR and How-Do.

And to top it all we’re nice people to work with.

WHAT WE DO

WE’RE ALL FOR…
  • Exceeding expectations
  • Being clever clogs – telling clients about industry developments before the rest of the market knows
  • Going beyond our remit by making practical suggestions to improve your business
  • Becoming a genuine extension of our client’s marketing team (not just claiming to be in our corporate brochure…)
  • Bill Gates’ quote: “If I was down to my last dollar, I’d spend it on PR.”  Couldn’t have put it better ourselves Bill…
WE’RE SERIOUSLY ANTI…
  • Jargon
  • Using three paragraphs when one sentence will do
  • Marketing speak (we won’t be drawing any creative circles or sending anything up the flagpole thank you…)
  • Apostrophes in the wrong place (we eat, shoot and leave in disgust)
watch
spade

A

A PRECISION MADE INSTRUMENT WITH COMPONENT PARTS DESIGNED TO FACILITATE THE MOVEMENT OF ORGANIC MATERIALS?
spade

B

A SPADE

WHAT WE DON’T DO

At Cameron Wells, we call a spade a spade.  You won’t find any PR puff or marketing jargon here, just bright, down-to-earth individuals who tell it like it is and have a seriously can-do approach to life.

Here’s what we definitely don’t do at Cameron Wells:

We don’t come up with wacky, unworkable ideas just to win your business.

We’re realistic, honest and up-front about the job we can do for you.  It may be a cliché, but your reputation really is our reputation. We simply can’t afford to disappoint clients.

We don’t promise you a double page spread in the FT – and then
fail to deliver.

We’ve been working with trade, regional and national journalists for many years. So we know what makes a story, what doesn’t and how to present it in the right way to the right people.

We don’t wheel out the slick presenters at the pitch – and then pass you over to our newest recruit straight out of college to cut their teeth on your account.

What you see really is what you get with Cameron Wells. Direct lines to the most senior people. We don’t want to sit in management offices, we roll up our sleeves and get stuck in.

We don’t sit back and wait for you to give us story leads.

We’re here to create news, not just to tell it. We use a combination of imaginative thinking and hard graft to unearth opportunities for you. We’re heavily proactive with the media, not just reactive.

We don’t get fazed by complex business issues or technology.

In fact, we find it rather a turn-on. We love the challenge of interpreting complicated issues into plain English. We put in the time, the effort and above all, the enthusiasm to really get under the skin of your industry and your business.

We don’t down pens when your time is up.

It’s hard to demonstrate our level of commitment until you work with us, but would it help to know that some of our previous clients stayed with us for 9 years? We like to think that their loyalty was reflecting ours. We subscribe to the school of hard graft – absolutely no stone should be left unturned.

We don’t spread ourselves too thinly.

We make no bones about the fact that we are a small team. It means we can get to know you better, climb up the initial learning curve faster and give you greater commitment, precisely because we’re not working on 12 different accounts at once.

We don’t make up our own objectives for your PR programme and then congratulate ourselves for achieving them.

We set our stall by evaluation. PR is cost effective but it’s still an expense. Everybody deserves to know what return they’re getting on their investment. We work with you from the outset to work out the most effective way of measuring results and then we give you regular updates, so we all know how we’re doing. After all, column inches aren’t worth much if they’re in the wrong titles.

We don’t agree a modest monthly fee – and then slap you with a long list of ‘extras’ we omitted to mention at the pitch.

We supply you with a list of what is and isn’t included right at the start, so you know exactly what to expect.

We don’t agree with you every time, just because you’re paying our wages.

If we think something won’t work, we’ll tell you and suggest a better way of doing things. You pay us to be thinkers not just do-ers.

We don’t take no for an answer.

We know you’re busy and that PR can slip to the bottom of your in-tray sometimes. But we’re politely tenacious in helping you to get the most out of us.

We don’t tolerate grammatical errors or typos.

We make no apology for being old school on grammar. There’s simply no excuse for sloppiness. Attention to detail is critical.

We don’t make things up.

Ever. Even if you pay us handsomely. We don’t lie for a living.

KEY PEOPLE

debbie
DEBBIE WELLS, MANAGING DIRECTOR

“With over 22 years’ experience I’m a strong advocate of strategic planning and the power of integrated marketing. I create award-winning multichannel campaigns, designed to deliver the right information (relevant, useful, persuasive content) to the right people at the right point in the B2B buying cycle.”

WHO KNEW?

“I run an alternative monthly cabaret night called Shangri La! The highlight was when the 1960s ‘god of hellfire’ Arthur Brown performed and people were queueing out of the door. I also volunteer for breast cancer charity The Blossom Appeal, Manchester and Cheshire Dogs’ Home and Independent Age.”

Anthony Andrew
ANTHONY ANDREW, ACCOUNT DIRECTOR

“Being the former news editor for three flagship regional business titles has proved invaluable in providing award-winning PR solutions for our clients. You can never have too many media contacts… and I know what makes them tick!”

DID YOU KNOW?

“I once edited a Yorkshire lifestyle magazine and interviewed Peter Stringfellow while he was yachting around the Balearics (most likely on deck in a thong – a terrifying image that stuck with me for months!)”

connor
CONNOR MURPHY, SENIOR ACCOUNT MANAGER

“I have 10 years’ journalism experience writing for the local, regional and national press which then led me into PR. My keen interest in social media and all things technology means that clients benefit from my inner ‘geek’ by developing news-generating campaigns.”

FANCY THAT!

“I’m an award-winning home brewer and beer blogger. But I’m also a qualified football coach which negates the badness of the beer doesn’t it?”

jen
JENNIFER LEVER, SENIOR ACCOUNT EXECUTIVE

“I started my career at Cameron Wells as an ‘intern’ for 6 months and was then offered a permanent PR and social media role. I love the challenge of generating new stories and seeing how social media can produce great results as part of the marketing mix.”

DID YOU KNOW?

“Snorkelling the Great Barrier Reef and travelling round Australia has given me the travel bug! I also volunteer for a breast cancer charity The Blossom Appeal doing their social media.”

claire
CLAIRE WOOD, BUSINESS DEVELOPMENT DIRECTOR

“I’ve spent 20 years in marketing roles both client-side and agency and I still get a buzz out of researching and planning campaigns that gets results.”

REALLY?

“My first career break was when I travelled round Australia, New Zealand and Asia on a year out with 5 friends, the second was to have my gorgeous daughter Ava. A career highlight was working with ‘celebs’ including Dannii Minogue, Isla Fisher and the dolly dealers from Play Your Cards Right whilst working in PR for GUS Home Shopping!”