And it isn’t just a fad. 89% of B2B marketers and 86% of B2C marketers claim they are using content marketing to increase leads and drive their brand forward.
Content marketing has gone from being the ‘shiny new toy ‘ in marketing to one which is taken as seriously as SEO, DM, eDM and social media. Its rise to fame means that it now takes priority consideration in marketing budget allocation and resource.
But just like these other more entrenched marketing disciplines, content marketing is constantly changing. Recent trends such as brands becoming publishers and the emergence of video have become the norm for most content programmes.
So, what does 2018 have in store for content marketing? How can you stay ahead of your competition in a crowded market? Here’s a glimpse of what to expect…