Cameron Wells | Toby
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Author: Toby

Following a string of new business wins, we are looking to appoint an experienced direct marketing account manager with creative flair and expertise in email marketing, preferably to a B2B audience. Key tasks would include: -       Copywriting for direct mailers/emailers -       Overseeing DM campaigns -       Helping to come up...

The best search engine available? Definitely. Google Maps and Street View? How did we manage without it? Google earth and Google night sky? Simply stunning. But what is it that makes Google truly the BEST EVER? For me, it’s Google Mail, and specifically one tiny element of it that...

I read a brilliant blog post this morning on Ragan’s PR Daily website. It lists 12 of the most ridiculous social media job titles, including Ant Colony Foreman and Chief People Herder. It’s well worth a read, particularly when you realise the author of the blog...

Social media means quick communication. No doubt about that. Post, comment, tweet, like, tag, share – do whatever you feel on your platform of choice and you can get responses within seconds. If, of course, anyone is paying attention. But Tristram Hunt, Labour MP for Stoke-on-Trent Central,...

Last week, a friend of mine, Andy Chaggar, was chosen as one of the winners of the Vodafone Foundation World of Difference International programme. This was awarded to him in his capacity as director of a start up charity, European Disaster Volunteers. Naturally, I was delighted...

While analysing the lifetime value of a particular product set for a client this morning, my mind began to wander inevitably towards my lunch, which I had lovingly prepared before coming to work.

Browsing websites and flicking through magazines covering the use of social media exposes the reader to a bewildering array of ‘guru’ based knowledge and advice. Social media etiquette is often touched on and with it comes an analogy that regularly crops ups; that of attending a party. The idea is simple. When engaging people in conversation at a party, you wouldn’t simply barge into the middle of a room and start blabbering on about yourself. Nor should you behave this way in the world of social media, where good manners are everything and you need to earn your right to participate and be taken seriously.