Cameron Wells | Blog
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A lot of my friends think the challenges faced by a writer in the big, bad world of B2B Marketing aren’t nearly as big or bad as I make out. “You’re just bigging things up,” goes a common refrain. “How hard can it be to throw...

It’s got to be a sign of the times when the most exciting event of your week is the purchase of office furniture. I’m not sure when the transition happened – the exact moment I hit the point of no return – but I think I’m...

After catching up with a friend who is still a student last week, I realised that it was around this time last year that people started to inquire what I was going to do after I graduated and whether I had any plans career-wise. With the...

What do the Boat Race and the Grand National have in common? Nope, it’s not the possibility of a protestor turning up at any given opportunity, nor the impressive achievements of finely-tuned, elite athletes. It is actually the fact both are excruciatingly painful snoozefests, which have garnered...

I’ve always liked to believe the weather doesn’t affect me. Why would it? I was born in December, raised in Manchester, prefer city breaks to beach holidays and did a year’s training in the Arctic tundra in order to become an SAS operative. Alright, some of the...

When is a journalist not a journalist? When he or she allows news content to be dictated by Google searches of course. Not the best punchline I admit and if you’re still waiting for the pay-off, you’re going to be waiting an awful long time. But in...

As Ray Charles once crooned: “Twitter, Twitter, I’ve got Twitter on my mind.” Well, technically it was Georgia that the creator of modern soul couldn’t banish from his thoughts but what’s a little artistic licence between friends? Anyway, following on from last week’s Twitter twaddle, I’ve embarked...

I was intrigued by a bit of research I stumbled upon this week which suggested social media has overtaken television to become the number one pastime for 16 to 24-year-olds. Coming from a generation that was permanently glued to the goggle box, this news came as...

What’s in a name? Well, according to the Public Relations Society of America, an awful lot of needless guff. It seems, due to the ever-changing face of our industry, they feel the need to redefine ‘public relations’ and in so doing, have apparently suffered from a severe bout...

While knocking back my morning protein shake (new year, new obsessive compulsive health regime) and scouring the web, I came across this piece on PR Week. A new survey revealed 70 per cent of consumers questioned would avoid buying products if they did not like the parent...