Cameron Wells | Blog
280
paged,page-template,page-template-blog-masonry,page-template-blog-masonry-php,page,page-id-280,paged-12,page-paged-12,ajax_fade,page_not_loaded,,qode-title-hidden,qode-child-theme-ver-1.0.0,qode-theme-ver-10.1.1,wpb-js-composer js-comp-ver-5.0.1,vc_responsive

Following a string of new business wins, we are looking to appoint an experienced direct marketing account manager with creative flair and expertise in email marketing, preferably to a B2B audience. Key tasks would include: -       Copywriting for direct mailers/emailers -       Overseeing DM campaigns -       Helping to come up...

The best search engine available? Definitely. Google Maps and Street View? How did we manage without it? Google earth and Google night sky? Simply stunning. But what is it that makes Google truly the BEST EVER? For me, it’s Google Mail, and specifically one tiny element of it that...

I read a brilliant blog post this morning on Ragan’s PR Daily website. It lists 12 of the most ridiculous social media job titles, including Ant Colony Foreman and Chief People Herder. It’s well worth a read, particularly when you realise the author of the blog...

This month the European Court of Justice ruled that using underwriting differences between men and women as a way to build a risk profile, and, therefore, arriving at an insurance premium breaches EU rules on equality. This will affect millions of women across Europe from 21...

We are absolutely thrilled to announce that Cameron Wells has been named Outstanding Small Consultancy of the Year at the North West PRide Awards for the third year running. We scooped the accolade at last night’s annual Chartered Institute of Public Relations (CIPR) honours at the...

It’s a personal observation but it seems to me that a new breed of insurance broker is emerging – one that is ready to embrace the technological business tools of the 21st century with a vengeance, from e-commerce to social media. To proclaim that the insurance...

Cynicism and romanticism are contrary bedfellows – these two imposters do battle in my psyche on a regular basis. As the nights draw in, and with romanticism in the ascendancy, a moment of reverie takes me back to last winter when snow blizzards hit us hard. I’ve always...

OK. The marketing/communications industry has got a pretty bad reputation for coming up with jargon, buzzwords and job titles that both plumb the depths of acceptability and run the risk of making the industry appear to be chock full of ego-maniacs. Creative circles, asset sweating, synergistic,...

Max Clifford is an extremely successful publicist – he is not a PR guru and it worries me that young people studying PR in this celebrity-crazed world we now live in think that he is a PR idol. Having employed two PR students from the highly...

Social media means quick communication. No doubt about that. Post, comment, tweet, like, tag, share – do whatever you feel on your platform of choice and you can get responses within seconds. If, of course, anyone is paying attention. But Tristram Hunt, Labour MP for Stoke-on-Trent Central,...