Cameron Wells | Blog
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As a recently-converted journalist, I’ve heard all the PR stereotypes over the past couple of months. From the old faithful Vivian Smith-Smythe-Smith public school image to the over-officious busybody with no respect for deadlines and no concept of news angles. Informing the old hacks about my move...

Last month, I feared for Manchester. I watched with horror as the news programme replayed my city being set set ablaze by rioters, littering the high street with shards of glass from broken windows. Mancunians are known for their strong sense of pride for their...

I was disappointed to hear that that despite 37 years’ experience in journalism, Jim Oldfield, the editor of the South Yorkshire Times is paid just £25,500. And according to the UKjournopay study published recently, one in four journalists earn less than £20,000 a year. We recently advertised...

Morons or people exhibiting learned behaviour instilled through the perpetual legacy of decades of people that are poorly educated and lacking in any moral compass?  Where are the parents?  Same as where their parents were and theirs before them.  How can they ever break out...

Following a string of new business wins, we are looking to appoint an experienced direct marketing account manager with creative flair and expertise in email marketing, preferably to a B2B audience. Key tasks would include: -       Copywriting for direct mailers/emailers -       Overseeing DM campaigns -       Helping to come up...

The best search engine available? Definitely. Google Maps and Street View? How did we manage without it? Google earth and Google night sky? Simply stunning. But what is it that makes Google truly the BEST EVER? For me, it’s Google Mail, and specifically one tiny element of it that...

I read a brilliant blog post this morning on Ragan’s PR Daily website. It lists 12 of the most ridiculous social media job titles, including Ant Colony Foreman and Chief People Herder. It’s well worth a read, particularly when you realise the author of the blog...

This month the European Court of Justice ruled that using underwriting differences between men and women as a way to build a risk profile, and, therefore, arriving at an insurance premium breaches EU rules on equality. This will affect millions of women across Europe from 21...

We are absolutely thrilled to announce that Cameron Wells has been named Outstanding Small Consultancy of the Year at the North West PRide Awards for the third year running. We scooped the accolade at last night’s annual Chartered Institute of Public Relations (CIPR) honours at the...

It’s a personal observation but it seems to me that a new breed of insurance broker is emerging – one that is ready to embrace the technological business tools of the 21st century with a vengeance, from e-commerce to social media. To proclaim that the insurance...