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It’s a mad, sometimes bad, constantly changing world out there! Check out our monthly musings as we consider the latest developments in marketing, PR and social media.  Grab yourself a cuppa and see the world from our POV.

Lockdown light through the darkness

We only have to look at the inspiring Captain Tom Moore, the 99-year-old veteran whose heroic efforts have raised more than £28m for the NHS,
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COVID countdown to sanity

I’m a working mum. A working mum in PR and marketing is the norm these days in an industry proudly dominated by the female species.
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Home, not alone

Coronavirus (Covid-19) has hit the world hard. Really hard. It has put a big, brutal spanner in our personal and professional works. The ‘new normal’
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All change

Change is the only constant in life according to Greek philosopher Heraclitus. Social and digital trends explode onto our tablets and into our lives then
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The removal of the instagram following tab – a good or bad move?

You know what? I’m pretty obsessed with social media. I mean, I have to be for my job but I do like it in my
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Marketing with purpose

There’s nothing less meaningful in marketing than jumping on a bandwagon just because you can. Just because it’s passing by and everyone else is on
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Our United Kingdom

It doesn’t take much to get us all together does it? To get us all singing from the same hymn sheet. To feel like we’re
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You don’t have to be riche to be niche

A 30-second ad during ITV’s breakfast schedule during Good Morning Britain costs around £3,000 to £4,000. At peak rate it can cost up to £30,000.
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Email marketing. The comeback king.

Tried and tested. Been there, done that. Why change a winning formula just because it’s not as sexy as social or dynamic as DRTV? Like
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