Cameron Wells | Blog
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Online review sites are perfect for getting grievances out on a number of things. Be it the wishful thinker (‘perfect, just missing...

For better or worse we have become products of the Snapchat age – a human evolution that has led to a demand for immediacy in the way we consume information. Studies have shown that digital content, increasingly consumed on mobile phones and tablets, is affecting our...

Many of my former journalist colleagues will never forgive my shift to ‘the dark side’. One of the first things that’s bred into you as a young reporter is an in-built suspicion of PR, so their attitude is fairly unsurprising. Is it justified? Well, it is at...

We are looking to appoint an experienced B2B marketing/PR professional as B2B Account Director/Business Development Director to support ambitious growth plans. As part of the senior management team, you will be jointly responsible for driving the agency's ongoing development and growth strategy. Key tasks would include: managing key...

I was reading in the Observer over the weekend about the unstoppable rise of Google (Apple. Amazon and Facebook) and the growing fear that Europe is becoming a digital colony ruled by Silicon Valley. In the digital landscape that we all now live in, data has...

Did anyone see last week’s blog about why people quit PR in their 30s? As an ancient PR stalwart in her 40s, this certainly rang some bells. Having watched the bright young things dancing on tables with glowsticks at PR award ceremonies over the years, it's easy...

To say Gwyneth Paltrow grinds my gears is a bit of an understatement. Don’t ask me why, she just does. Clearly I’m not the only person who thinks so. Doing a quick Google search for ‘Gwyneth Paltrow annoying’ brings up 543,000 results, with words like ‘pretentious’, ‘obnoxious’...

Last week, former Conservative MP Louise Mensch didn’t do herself any favours on Twitter. In response to the life sentencing of Lee Rigby’s killers, Mensch tweeted: @LouiseMensch: When I think of British Muslims, I think of @Mo_Farah @SayeedaWarsi @RaheemJKassam @SunnyHundal @YasminQureshiMP & not those fools #LeeRigby At...

My business partner and I run our own PR agency (Cameron Wells) and employ former journalists, so we’re all media junkies here, but it was a snippet in marketing and media title the Drum that alerted us to yet another embarrassing BBC gaff. Thanks to the...

PR and advertising agencies have long worked alongside one another for the benefit of mutual clients, respectful of what each has to offer but with an unspoken understanding that our own discipline was better value-for-money. What we agreed on, media buying agencies included, was that we...