From announcing critical business results to launching a new product, we use the full range of media relations tools to communicate your message most effectively.
Because we’re former business journalists ourselves, we know what the media want and leave no stone unturned in our efforts to create positive coverage for you. Punchy news releases, incisive feature articles, pithy commentary or attention-grabbing case studies… we don’t expect to be spoon-fed ideas and work very hard at creative news generation.
Whatever the story, you can trust us to approach the right media at the right time. With extensive knowledge across trade, regional, national and online media, we know which titles will be the most meaningful to your business and how best to get you coverage in them.
We’re passionate about the power of the Internet to reach business customers. We’ve advised everyone from insurers to architects on how to create engaging, intuitive and sales driven sites.
We can also help you to make your website as easy to find online as possible through Search Engine Optimisation, content building and online PR, including submitting content to directories, newswires and article libraries, link building, social marketing and blogging.
We can also advise on how best to drive traffic to the site using paid-for online advertising, pay-per-click and Google Adwords affiliate marketing.
At Cameron Wells, we don’t do off-the-shelf packages – all our courses are based around carefully researched, reality-checked scenarios, specifically developed to test you, and your knowledge of your company and markets, to the limit. In a challenging but confidential and supportive environment, we can help you to project the right positive messages and to stay calm in a crisis.
From half-day introductions to intensive full-days involving print and broadcast media, our highly experienced national business journalists will give you an insight into how the media really work and think.
Unless you’ve been living on another planet recently, you’ll know how the seemingly inexorable rise of social media has torn down all previous barriers to communication, replacing traditional forms of communication with vast online communities where one thing is king – conversation.
We can find out if your customers are active in the social media buyersphere and how to engage with them using the likes of Twitter and Linkedin. We can help you to make valuable contributions to online discussions and talk about the key issues your industry is facing and the effect these could have on your prospects. As well as writing and promoting a blog for you, we can also target the most influential blogs and online forums with high quality objective advice.
Exhibitions can be the best 10 hours you’ve ever spent – or a complete waste of time, energy and cash. With everyone fighting for visitors’ attention, just turning up with a fancy stand and a bowl of mints is not enough.
We can research the exhibitions and events which really matter to your audience, design and build attention-grabbing stands, arrange corporate hospitality, come up with fresh incentive ideas to get people to talk to you, negotiate media previews and reviews and handle all the admin and form filling.