Cameron Wells | marketing
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marketing Tag

There’s nothing like attending a milestone birthday to get you talking about the good old days. The days when you walked around a shop with a trolley to buy your food, you faxed insurance renewal forms, the closest thing to hummus was Shipham’s paste and...

It doesn’t take much to get us all together does it? To get us all singing from the same hymn sheet. To feel like we’re all in the same boat. One for all and all for one. Give us a two week spell of sunshine, a...

A 30-second ad during ITV's breakfast schedule during Good Morning Britain costs around £3,000 to £4,000. At peak rate it can cost up to £30,000. And if you want to be sandwiched in the X Factor final expect to pay £200,000 plus. Time really is money. And...

There’s no escaping Valentine’s day. While it might be most men’s nightmare, it is a marketeer’s dream. Time for people to overspend on overpriced brands. An opportunity to create demand where there is none. A chance for PR and marketing agencies to be cheesy. Really...

In my house, it’s hidden in the cellar so we don’t get tempted by Snowballs, Eggnog and Amaretto at an inappropriate November weak moment.   Elsewhere it appears to have evaporated into festiveless air.   Every Christmas we wait with baited breath for the most extravagant, most outrageous, funniest...

I think I’ve made a big social faux-pas. I’ve tried to combine a 2 year old party with a house warming. One happy, sunny Sunday, fuelled by a few bubbles it seemed such a good idea to WhatsApp everyone with my idea. Everyone accepted. So now...

We talk a lot of twaddle in PR and marketing, don’t we? It’s almost become a defining characteristic of the industry. We ‘idea-ise’ outside the box, we don’t draw, but we think about bigger pictures and we boast about our share of voice. And with a...

Sorry but I’m not sending that urgent advert for you. No real reason. Just not doing it. Ok ok ok. I know it’s been booked in for months. Yes I know you’ve spent hundreds on it but hey ho. There’s always next time. And that...

Are you one of those tech-obsessed, smartphone-glued-to-your-hand people?  Well if you aren’t, you are in the minority. Nowadays, it is rare to walk down the street and pass pedestrians with their head held high, eyes focussed forward, taking in their surroundings. You are more likely to see...