too focused on “Me”
Without understanding your target audience, the content you create is far less likely to connect. That means less engagement, less interest and less sharing.
Take the time to know your audience as part of your strategy and if necessary segment or even micro-segment them. Know what bothers and excites them and what issues are occupying their thoughts and what trends are driving their behaviours. Then write content that targets those issues and interests for each segment.
Don’t over-focus on what you can get out of it: leads, referral traffic, new business, and social recognition – when you’re too focused on “me”, it’s difficult to provide significant value.
Provide substantial thought provocation and always question the value of the content you produce. Your reader should always have actionable takeaways from everything you produce.