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Social media channels are constantly evolving. Facebook started off as a platform for people to connect with their friends but is now a place for news, shopping, business, video… the list is endless. Similarly Instagram started life as a straightforward image-sharing app, however it is...

Social media apps are constantly evolving to keep up with the latest trends. For example you can now make group calls in Facebook Messenger, Twitter has introduced its Moments feature - which allows you to see the best of what’s currently happening on Twitter -...

Last year was an exciting year for social media, with channels adding new features on a monthly basis to keep their audience happy and improve the user experience. Twitter introduced video capability, allowing users to attach videos up to 30 seconds in length to their posts,...

Every year Christmas seems to begin earlier and earlier. By the end of October supermarkets begin to sell Christmas food and stores start to stock Christmas decorations. However, for many people,  the countdown to Christmas truly starts with the release of the infamous John Lewis...

“YouTubers” or “vloggers” are the newest kind of celebrity and have become an internet sensation. For those unaware what a YouTuber or vlogger is, they simply record themselves talking to a camera or film their day-to-day life, upload it to their YouTube channels and let...

At University I had studied film and media but I knew that I didn’t want to pursue a career in the topics we had studied. However one part of our coursework had been to create an online marketing campaign for a company, including social media...

Our newly-appointed social media apprentice Jordan Higgins discusses the thorny issue of the proposed Facebook ‘dislike’ button and the effect this might have on how the network is used. After years and years of people requesting it, the founder of Facebook Mark Zuckerberg has finally announced...

My business partner and I run our own PR agency (Cameron Wells) and employ former journalists, so we’re all media junkies here, but it was a snippet in marketing and media title the Drum that alerted us to yet another embarrassing BBC gaff. Thanks to the...