Cameron Wells | Blog
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Driving home from work a few days ago, I was flicking through radio stations and settled on the only one that was playing music. Now, I tend not to take much notice of lyrics when I’m driving as I’m usually consumed with trying to avoid...

We are thrilled to report that Cameron Wells has been shortlisted at the prestigious B2B Marketing Awards 2012! This year, we have been nominated for the somewhat enticingly entitled ‘Best Corporate Decision Maker-Targeted Campaign’ for our work on PMI Health Group’s ‘Big Fish’ integrated marketing campaign. We...

A lot of my friends think the challenges faced by a writer in the big, bad world of B2B Marketing aren’t nearly as big or bad as I make out. “You’re just bigging things up,” goes a common refrain. “How hard can it be to throw...

It’s got to be a sign of the times when the most exciting event of your week is the purchase of office furniture. I’m not sure when the transition happened – the exact moment I hit the point of no return – but I think I’m...

After catching up with a friend who is still a student last week, I realised that it was around this time last year that people started to inquire what I was going to do after I graduated and whether I had any plans career-wise. With the...

What do the Boat Race and the Grand National have in common? Nope, it’s not the possibility of a protestor turning up at any given opportunity, nor the impressive achievements of finely-tuned, elite athletes. It is actually the fact both are excruciatingly painful snoozefests, which have garnered...

I’ve always liked to believe the weather doesn’t affect me. Why would it? I was born in December, raised in Manchester, prefer city breaks to beach holidays and did a year’s training in the Arctic tundra in order to become an SAS operative. Alright, some of the...

When is a journalist not a journalist? When he or she allows news content to be dictated by Google searches of course. Not the best punchline I admit and if you’re still waiting for the pay-off, you’re going to be waiting an awful long time. But in...

As Ray Charles once crooned: “Twitter, Twitter, I’ve got Twitter on my mind.” Well, technically it was Georgia that the creator of modern soul couldn’t banish from his thoughts but what’s a little artistic licence between friends? Anyway, following on from last week’s Twitter twaddle, I’ve embarked...

I was intrigued by a bit of research I stumbled upon this week which suggested social media has overtaken television to become the number one pastime for 16 to 24-year-olds. Coming from a generation that was permanently glued to the goggle box, this news came as...