The girls did good. Really good. They showed skill, grit and determination and put women’s football on the UK and worldwide sporting map. They made a nation of young girls realise that anything boys can do, they can do too. They made boys watch and learn. Pure talent....
There’s nothing less meaningful in marketing than jumping on a bandwagon just because you can. Just because it’s passing by and everyone else is on board. It’s always tempting to follow the crowd for #FOMO. That’s why I started watching Game of Thrones - albeit I was very...
Great Britain may not look too great right now and the United Kingdom doesn’t feel very united with anywhere or anything. Everything feels a bit wrong. But then something happens to remind you that sometimes we get it right. So very right. Year after year, Red...
There’s a big bah humbug cloud lurking over our festive skies this year. Threatening to stamp on our Christmas baubles and down all our festive spirit in one gluttonous glug. The Brexit deal. Or lack of it. Or the uncertainty of it. It is the unwelcome...
Once we were housewives, then we became stay-at-home mothers, next we gave up on kids and became filofax flapping yuppies. And then we decided we could have it all. Success on the career ladder and the school run could be ours. The number of working...
There’s nothing like attending a milestone birthday to get you talking about the good old days. The days when you walked around a shop with a trolley to buy your food, you faxed insurance renewal forms, the closest thing to hummus was Shipham’s paste and...
It doesn’t take much to get us all together does it? To get us all singing from the same hymn sheet. To feel like we’re all in the same boat. One for all and all for one. Give us a two week spell of sunshine, a...
A 30-second ad during ITV's breakfast schedule during Good Morning Britain costs around £3,000 to £4,000. At peak rate it can cost up to £30,000. And if you want to be sandwiched in the X Factor final expect to pay £200,000 plus. Time really is money. And...
Tried and tested. Been there, done that. Why change a winning formula just because it’s not as sexy as social or dynamic as DRTV? Like a comfy pair of old slippers, you know what you’re getting and you know what you’re doing with email marketing. And...
There’s no escaping Valentine’s day. While it might be most men’s nightmare, it is a marketeer’s dream. Time for people to overspend on overpriced brands. An opportunity to create demand where there is none. A chance for PR and marketing agencies to be cheesy. Really...