There’s a big bah humbug cloud lurking over our festive skies this year. Threatening to stamp on our Christmas baubles and down all our festive spirit in one gluttonous glug. The Brexit deal. Or lack of it. Or the uncertainty of it. It is the unwelcome...
Once we were housewives, then we became stay-at-home mothers, next we gave up on kids and became filofax flapping yuppies. And then we decided we could have it all. Success on the career ladder and the school run could be ours. The number of working...
There’s nothing like attending a milestone birthday to get you talking about the good old days. The days when you walked around a shop with a trolley to buy your food, you faxed insurance renewal forms, the closest thing to hummus was Shipham’s paste and...
It doesn’t take much to get us all together does it? To get us all singing from the same hymn sheet. To feel like we’re all in the same boat. One for all and all for one. Give us a two week spell of sunshine, a...
A 30-second ad during ITV's breakfast schedule during Good Morning Britain costs around £3,000 to £4,000. At peak rate it can cost up to £30,000. And if you want to be sandwiched in the X Factor final expect to pay £200,000 plus. Time really is money. And...
Tried and tested. Been there, done that. Why change a winning formula just because it’s not as sexy as social or dynamic as DRTV? Like a comfy pair of old slippers, you know what you’re getting and you know what you’re doing with email marketing. And...
There’s no escaping Valentine’s day. While it might be most men’s nightmare, it is a marketeer’s dream. Time for people to overspend on overpriced brands. An opportunity to create demand where there is none. A chance for PR and marketing agencies to be cheesy. Really...
2017 was an interesting year, to say the least. We suffered terror attacks on our home soil, right in the heart of our home-town Manchester in fact. We watched in vain as hurricanes ravaged homes and lives across the globe, we saw the inconceivable, invisible currency...
In my house, it’s hidden in the cellar so we don’t get tempted by Snowballs, Eggnog and Amaretto at an inappropriate November weak moment. Elsewhere it appears to have evaporated into festiveless air. Every Christmas we wait with baited breath for the most extravagant, most outrageous, funniest...
I think I’ve made a big social faux-pas. I’ve tried to combine a 2 year old party with a house warming. One happy, sunny Sunday, fuelled by a few bubbles it seemed such a good idea to WhatsApp everyone with my idea. Everyone accepted. So now...