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It’s a mad, sometimes bad, constantly changing world out there! Check out our monthly musings as we consider the latest developments in marketing, PR and social media.  Grab yourself a cuppa and see the world from our POV.

All change

Change is the only constant in life according to Greek philosopher Heraclitus. Social and digital trends explode onto our tablets and into our lives then
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The removal of the instagram following tab – a good or bad move?

You know what? I’m pretty obsessed with social media. I mean, I have to be for my job but I do like it in my
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Here come the girls

The girls did good. Really good. They showed skill, grit and determination and put women’s football on the UK and worldwide sporting map. They made
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Marketing with purpose

There’s nothing less meaningful in marketing than jumping on a bandwagon just because you can. Just because it’s passing by and everyone else is on
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Our United Kingdom

It doesn’t take much to get us all together does it? To get us all singing from the same hymn sheet. To feel like we’re
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You don’t have to be riche to be niche

A 30-second ad during ITV’s breakfast schedule during Good Morning Britain costs around £3,000 to £4,000. At peak rate it can cost up to £30,000.
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Email marketing. The comeback king.

Tried and tested. Been there, done that. Why change a winning formula just because it’s not as sexy as social or dynamic as DRTV? Like
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Great and united

Great Britain may not look too great right now and the United Kingdom doesn’t feel very united with anywhere or anything. Everything feels a bit
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Not a job for me

There’s a big bah humbug cloud lurking over our festive skies this year. Threatening to stamp on our Christmas baubles and down all our festive
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