From announcing critical business results to launching a new product, we use the full range of media relations tools to communicate your message most effectively.
Because we’re former business journalists ourselves, we know what the media want and leave no stone unturned in our efforts to create positive coverage for you. Punchy news releases, incisive feature articles, pithy commentary or attention-grabbing case studies… we don’t expect to be spoon-fed ideas and work very hard at creative news generation.
Whatever the story, you can trust us to approach the right media at the right time. With extensive knowledge across trade, regional and national media, we know which titles will be the most meaningful to your business and how best to get you coverage in them.
View Lycetts case study
View TomTom Telematics case study
Unless you’ve been living on another planet recently, you’ll know how the seemingly inexorable rise of social media has torn down all previous barriers to communication, replacing traditional forms of communication with vast online communities where one thing is king – conversation.
We can find out if your customers are active in the social media buyersphere and how to engage with them using the likes of Twitter and Linkedin. We can help you to make valuable contributions to online discussions and talk about the key issues your industry is facing and the effect these could have on your prospects. As well as writing and promoting a blog for you, we can also target the most influential blogs and online forums with high quality objective advice.
View TomTom Telematics case study
Your website is your shop window, it needs to sell your story. It needs to invigorate your product and your brand in order to engage and build a strong relationship with your clients. And like every shop window, it needs to evolve so that customers maintain interest in you.
We can deliver everything web related – from planning content to website design and build plus ongoing development.
When you’re direct marketing to a business-to-business audience, you get just a few seconds to communicate often complex business arguments, so it’s critical that your direct mailers grab attention – and then keep it.
At Cameron Wells, we produce hard-hitting, creative campaigns which deliver real results. We specialise in using lead generation strategically to build relationships with prospects and keep our clients top of mind throughout often protracted B2B decision-making processes.
Our communications talk the recipient’s language, promote real life benefits and, above all, are 100% relevant to our target audience.
View Willis Towers Watson case study
Let’s face it, none of us like being sold to any more. (Did we ever?) Content is king and don’t we know it. We were one of the very first proponents of content marketing, winning awards for original, content led campaigns back in 2012. Now objective, informative but engaging B2B content forms the backbone of most of our client lead nurturing campaigns.
View Willis Towers Watson case study
Our approach to video marries micro attention to detail with macro creativity, using the latest technology to get awesome results. Hand over the brief and we’ll sort the whole thing for you from drafting the script to booking drone footage, running the interviews to checking corporate approvals.
Here’s an example of a case study video we created recently for Webfleet Solutions (formerly TomTom Telematics).
View TomTom Telematics video
We live in a multimedia world and we’re increasingly creating clever, digital solutions for clients from gamification of dry B2B subjects to animations, savings calculators to interactive infographics.
Here is one we made earlier:
View Willis Towers Watson animation
We have a very strong track record in helping our clients to pick up the titles that matter by teasing out the facts that most impress judges. In fact, we’ve helped our client Willis Towers Watson win 30 industry awards in the past 5 years.
Exhibitions can be the best 10 hours you’ve ever spent – or a complete waste of time, energy and cash. With everyone fighting for visitors’ attention, just turning up with a fancy stand and a bowl of mints is not enough.
We can research the exhibitions and events which really matter to your audience, design and build attention-grabbing stands, arrange corporate hospitality, come up with fresh incentive ideas to get people to talk to you, negotiate media previews and reviews and handle all the admin and form filling.
We could tell you that our in-house designer Mano is quite literally the best in the business but we’d prefer to let the design do the talking… He also designs album covers but shhhh…. we’re not allowed to tell you for who!
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