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Is it just me, or are these big budget Christmas advertising campaigns not only getting tedious, but seem a bit crass when we are opening crisis food centres up and down the country? I work in PR and marketing, so it goes without saying that I...

For someone who was once head of communications for David Cameron, Andy Coulson, former editor of the News of the World is a remarkably stupid man, not least for his alleged involvement in phone hacking. Why?  Three little words.  Words committed on email to senior journalist...

So apparently, last Sunday was the finale of some TV show called Breaking Bad and it was the most epic thing ever to have ever graced the television (after the Cheeky Girls audition of 2002). Do I watch the show? No. How can I judge how awesome...

Being in the PR and communications industry, I understandably have an avid interest in the media and how it portrays news. It’s for this reason that I felt really uncomfortable about the way in which Michael Le Vell’s child sex abuse trial was handled. Not because...

If I were handling the PR for Red Bull (which, given I’m co-founder of a purely business-to-business PR agency, would be highly unlikely), I’d be gunning for the idiot that decided to threaten a micro brewery in Norwich Malcolm Tucker-style. In a previous life, I have...

My father was a journalist and so I grew up surrounded by reporters, editors and photographers. My entire adult career has been in Public Relations and so I have continued my love of the media. You’d think I’d be the last person condoning...

Maybe it’s just because I’m in PR, but it really riles me when I hear people known for other professions described as PR gurus or supremos. I have gotten over Max Clifford being hailed as a PR guru (the man is a publicist, but don’t get...

Being in PR, I’m an avid consumer of news and being more specifically in business-to-business marketing, I seldom concern myself with the world of celebrity. But I couldn’t help but notice Madonna’s latest desperate attempt for publicity while flicking to get to the...

Having a father for a journalist, I knew I wanted a career that involved the media but chose the dark side – Public Relations. To pursue this I spent three years immersed in Communications studies, during which time I did my dissertation on advertising...

As a leading B2B marketing and PR agency, we at Cameron Wells have been quick to embrace online and social media but like all agencies, we are left scratching our heads about how to evaluate it. It used to be that AVEs (Advertising Value Equivalents) were...