Cameron Wells | Blog
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My father was a journalist and so I grew up surrounded by reporters, editors and photographers. My entire adult career has been in Public Relations and so I have continued my love of the media. You’d think I’d be the last person condoning...

Maybe it’s just because I’m in PR, but it really riles me when I hear people known for other professions described as PR gurus or supremos. I have gotten over Max Clifford being hailed as a PR guru (the man is a publicist, but don’t get...

Being in PR, I’m an avid consumer of news and being more specifically in business-to-business marketing, I seldom concern myself with the world of celebrity. But I couldn’t help but notice Madonna’s latest desperate attempt for publicity while flicking to get to the...

Having a father for a journalist, I knew I wanted a career that involved the media but chose the dark side – Public Relations. To pursue this I spent three years immersed in Communications studies, during which time I did my dissertation on advertising...

As a leading B2B marketing and PR agency, we at Cameron Wells have been quick to embrace online and social media but like all agencies, we are left scratching our heads about how to evaluate it. It used to be that AVEs (Advertising Value Equivalents) were...

Sir Alex Ferguson's retirement has dominated the headlines this week much like any activity the Manchester United manager has indulged in over the past 27 years. When the prickly Scot talks, the press listens. Yet when the press talks, they don't tend to get a slightly...

Having been in B2B marketing for some time and worked on some of the UK’s biggest commercial brands, it would be fair to say that my business partner and I at Cameron Wells Communication have some experience in communicating. We applauded the move away from flowery...

It has been a tough old week for Eastlands Homes in Manchester. The Housing Association came under furious attack when they were accused of patronising tenants, asking them in a newsletter "can you really afford Sky, cigarettes, bingo, drinks and other non essentials?" Ouch, was...

Last Sunday, London Fashion Week was pulled into the future when Topshop partnered up with Google to produce an interactive fashion show for the world to see. In the lead up to the production, Topshop gave me plenty of opportunities to get involved with the hype....

What does it mean to be a Manc? This was the question that popped into my head while writing a press release for one of our clients the other week. I must confess I don’t have the definitive answer. For all I know it could be 42...