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It’s a mad, sometimes bad, constantly changing world out there! Check out our monthly musings as we consider the latest developments in marketing, PR and social media.  Grab yourself a cuppa and see the world from our POV.

Faking it!

Spot the difference: A recent study reveals that 50% of consumers can spot AI-generated copy. Can you? Brief to ChatGPT and professional copywriter: write 100 words
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Marketing that gets the royal seal of approval

The Coronation of King Charles III is a momentous occasion for the Royal Family and a cost of living, battle-weary Great Britain. We always love
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Lessons we can learn from January 2021

This lockdown has been hard. I’m not even going to try to sugarcoat it: it’s been tough. The dark days, relentless Mancunian rain and withering
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COVID confusion syndrome

I admit it. I have it. I’m a sufferer. So much so, I no longer know if I should be eating in or drinking out
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Five of the most inspirational marketing campaigns by tech companies

With the right skillset, anyone can develop technology. But not everyone has the creative inspiration to develop technology solutions that people really love and want
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Social media winners and losers during COVID-19

The social media platforms that have performed best – and admirably – during the coronavirus pandemic When lockdown rules were imposed, we retreated in our
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Top 5 ads which demonstrate that it takes more than COVID to crush creativity

There’s nothing like a big global event to get creatives fighting in a frenzy to come up with that one campaign – the one that
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Lockdown life skills

So after approximately 12 weeks without the tedious 45-minute commute to travel a measly 6 miles to the office, I decided to reflect on what
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Feelgood films to get you through the coronacoaster!

There’s nothing like a film debate to unite or divide the office or get families feuding over the remote for Fight Club or Ferris Bueller’s
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